Centennial Park District | Print + Advertising Design

My work for the Centennial Park District in downtown Atlanta included various print materials for membership, promotional needs and signage as well as creating billboards for Outfront signage around Centennial Olympic Park. In addition to managing marketing assets for the brand, I worked on the creation and distribution of the quarterly map brochures and map pads for businesses throughout Atlanta and visitor centers across Georgia. I also helped to organized the reprint, redistribution and installation of the street-pole banners around the District. While the brand guidelines and identity were previously established, I was able to create new elements and innovative typographic decisions to refresh the brand image.