First Entertainment Credit Union | Digital Design + Art Direction

First Entertainment is a credit union located in various locations throughout California that cater to the entertainment industry. This campaign was created around the idea that loans could be for any person, no matter the size of the project or need. I served on a conceptual team to brainstorm different character archetypes and their identities to support the larger mission of the campaign. This gave me a chance to not only use imaginative skills to create personas, but also tapped into my love for creating a story within a brand - specifically, messaging that has underlying humor and playfulness.

For FECU’s 50th anniversary year, we kicked off a multi-platform messaging campaign to thank the members of First Entertainment. This included celebrating the various industries and long-term members of the credit union through video stories, social media posts and promotion for their celebratory event. I supported the creative team effort with production design of the various social media needs, posters, as well as different title slides for video production transitions.

I was tasked with illustrating an infographic to be used in First Entertainment’s blog, which was then linked to Pinterest for engagement. Our goal with this approach was to not only increase reach to different audiences, but make the home buying learning process easier and more accessible through the use of social media.