Lakeside Shakespeare | Brand Identity + Marketing Design

Lakeside Shakespeare is a nonprofit organization, comprised of actors throughout the Chicago area who travel up to Frankfort, Michigan each summer to create educational opportunities and performances for the local community. They have been coming to the area for years and growing their reach with each new season. Their request for a logo and branding suite was out of a desire to create more consistency and a strong return to the season, after having halted production due to COVID-19 two years in a row. They wanted a logo that was simple, inclusive, that spoke to the area but was also veratile and non-competing with their poster designs for the two plays they market each year.