Pergo | Digital Design + Content Strategy

In addition to managing the creative side of Pergo’s social account, I also had the opportunity to design banner ads and email campaigns for the account. To successfully execute these deliverables, I worked closely with my creative director, UX strategists and copywriters to ensure that the visual design and content matched “the ask” of the client. After the designs were approved by the client, I then worked closely with our in-house software engineer to ensure that the layouts were effectively translated to the email platform.

This specific example was a segmented communication approach, targeting shoppers from Lowe's, Home Depot, and subscribers to Pergo’s site.