Pergo Social | Content Creation + Art Direction

At IQ Agency, I lead the content creation, styling and art direction of all media made for Pergo’s social accounts. Social platforms included Facebook, Instagram, Pinterest and Twitter, as well as creating images and layout design for blog posts on Pergo’s website. The primary goal was to focus on the beauty, durability and authenticity of the brand all while communicating their fun, family-focused appeal.

Among Pergo's target audience, there was an overall shift from product attributes to customer lifestyle messaging that increased brand equity and differentiated Pergo from competitor flooring. Organic interactions were consistently higher than the competition’s social media, while promoted posts showed a two-fold increase in link clicks and video views from the previous year.